Coconut Palm Faces Backlash Over Controversial Marketing Tactics

Coconut Palm Faces Backlash Over Controversial Marketing Tactics

Coconut Palm Group's live streaming e-commerce has sparked controversy. Its 'gray area' marketing tactics bring traffic but face risks like poor sales and damaged brand image. Facing declining market share and competition from emerging beverage brands, Coconut Palm needs to return to its products, improve quality, innovate flavors, and establish a positive and healthy brand image to achieve brand revitalization. The company's current approach is unsustainable and ultimately detrimental to its long-term prospects. A shift in strategy is crucial for survival and growth.

01/04/2026 Logistics Industry Insights
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Tiktok Launches Bereallike Feature Amid Rising Competition

Tiktok Launches Bereallike Feature Amid Rising Competition

TikTok launched "TikTok Now," a feature similar to BeReal, sparking plagiarism controversy. Analysis suggests that TikTok might understand BeReal better and is exploring its social ambitions and future development. This move highlights TikTok's continued interest in expanding its social features and competing with emerging platforms. The success of TikTok Now will depend on its ability to differentiate itself and offer a unique user experience beyond simply replicating BeReal's core functionality. The launch also raises questions about innovation and originality in the social media landscape.

01/04/2026 Logistics Industry Insights
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Livestream Shopping Scams How to Spot Fake Discounts

Livestream Shopping Scams How to Spot Fake Discounts

Hangzhou Baohong Culture Media Co., Ltd. was fined for fabricating the original price of products during live streaming, exposing the common practice of 'raising prices before discounting' in e-commerce. Celebrities like Shu Chang and a subsidiary of Chow Tai Fook have also faced controversy for similar issues. Although regulatory authorities have introduced relevant regulations, the practice of fabricating original prices persists. Consumers should be rational, actively protect their rights, and jointly resist price fraud to create a healthy and orderly live streaming e-commerce environment.

01/05/2026 Logistics Industry Insights
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Chinese Influencers Lavish Baby Shower Stirs Online Debate

Chinese Influencers Lavish Baby Shower Stirs Online Debate

The extravagant full-moon banquet held by the internet celebrity couple "Guoyue" sparked controversy, exposing issues within the internet celebrity economy such as traffic monetization, flaunting wealth, and a lack of social responsibility. This event has prompted public reflection on the internet celebrity economic model, tax compliance, and industry regulation. It calls for internet celebrities to bear corresponding social responsibilities and earn public trust while pursuing commercial interests. The incident highlights the need for greater accountability and ethical considerations within the influencer marketing landscape.

12/31/2025 Logistics Industry Insights
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Ebay Sellers Protest Lowered 1099K Tax Reporting Threshold

Ebay Sellers Protest Lowered 1099K Tax Reporting Threshold

A new IRS tax law requires platforms like eBay to issue 1099-K forms to sellers with annual sales exceeding $600, sparking controversy. eBay is urging sellers to resist, arguing that it increases compliance costs and may lead to user attrition. This article provides a detailed explanation of the 1099-K form, analyzes the impact of the new tax law, and offers advice to sellers on how to navigate these changes. The new rule creates burdens for small sellers who may not be aware of the tax implications of online sales.

12/31/2025 Customs Knowledge
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Live Streamer Dong Yuhuis Lingerie Row Sparks IP and Platform Debate

Live Streamer Dong Yuhuis Lingerie Row Sparks IP and Platform Debate

The "underwear controversy" surrounding Dong Yuhui has sparked deep reflections on live streaming product selection, IP positioning, platform responsibility, and the social media ecosystem. The incident exposed shortcomings in the product selection process, highlighted the conflict between intellectual integrity and commercial value, and warned against the alienation of the social media environment. New Oriental should strengthen its corporate brand and achieve a win-win situation for both personal IP and the platform. The live streaming industry needs to be cautious in product selection, respect its hosts, and adhere to ethical bottom lines. Platforms should strengthen governance and create a healthy ecosystem.

01/07/2026 Logistics Industry Insights
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Amazon Sellers Struggle As Ecommerce Slowdown Hits

Amazon Sellers Struggle As Ecommerce Slowdown Hits

US furniture giant United Furniture collapsed, and European Eve Sleep went bankrupt. Amazon and Shopee are also implementing layoffs, signaling a cooling trend in cross-border e-commerce. This downturn presents challenges for sellers. They need to actively adapt and navigate these difficult times together to overcome the obstacles and weather the storm. Resilience and strategic adjustments are crucial for survival in this evolving landscape.

01/04/2026 Logistics Industry Insights
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Crossborder Ecommerce Firms in Shenzhen Grapple With Labor Disputes

Crossborder Ecommerce Firms in Shenzhen Grapple With Labor Disputes

This article analyzes labor disputes such as forced overtime and disguised layoffs in Shenzhen's cross-border e-commerce enterprises during the pandemic. It reveals the difficulties faced by companies and the infringement of employee rights. From the perspectives of law, business management, and industry development, the article explores how to protect workers' rights and promote the healthy and sustainable development of the industry. It emphasizes the need for fair labor practices and responsible corporate governance to ensure a balanced ecosystem for both businesses and employees within the rapidly evolving cross-border e-commerce sector.

01/06/2026 Logistics Industry Insights
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Banggood Cuts Jobs As Crossborder Ecommerce Slows

Banggood Cuts Jobs As Crossborder Ecommerce Slows

Banggood, a well-known cross-border e-commerce seller in Guangzhou, is reportedly requiring employees to take early leave, with only 80% of the minimum wage paid the following month, raising concerns about the survival of cross-border e-commerce. Against the backdrop of a global economic downturn and high inflation, cross-border e-commerce companies face multiple challenges in supply chain and operations, urgently requiring transformation and upgrading. These difficulties highlight the pressures faced by businesses navigating a challenging economic climate and the need for adaptation to ensure long-term sustainability.

01/06/2026 Logistics Industry Insights
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Ecommerce Firms Adapt Crossborder Strategies Amid Layoffs

Ecommerce Firms Adapt Crossborder Strategies Amid Layoffs

The cross-border e-commerce industry is facing a downturn, with operational personnel facing severe challenges amid layoffs. This article analyzes the current situation, proposing survival strategies such as upskilling, carefully selecting companies, and adjusting mindset. It also explores salary expectations and ways to break through the current difficulties, aiming to help cross-border e-commerce professionals find direction in adversity and prepare for the industry's recovery. The article provides guidance on navigating the challenging landscape and adapting to the evolving demands of the market.

12/31/2025 Logistics Industry Insights
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